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Tag: Marketing

Five Ways to Increase Profitability

For many small businesses, the best way to increase profitability is to increase turnover, as there’s no limit to sales but there is a limit to how much you can reduce your costs. Let’s look at how you can focus on each of the five ways in our profit increase

Do You Have an Eco-Friendly Business?

An eco-friendly business offers plenty of advantages: lower costs, increased profitability, marketing opportunities and the biggest one of all, a better environment for everyone. Long gone are the days when businesses who actively chose recycled photocopy paper were ‘different.’ Today’s businesses are striving to become greener, and they are proud

Here’s What You Need to Know About Business Rebranding

If you’re considering a business rebranding, you’re likely to have multiple reasons as to why you are likely to take this path. Whatever your reasons, business rebranding isn’t something that just happens overnight and requires identifying the specific reasons why a rebrand is necessary. Some of the main reasons business

How to Identify and Succeed Within Your Niche Market

You’ve most likely heard of the term niche market before. Often business owners are asked specifically what theirs is by business advisors, accountants, financiers and other owners. What we’ve found though, is that there is a reasonable amount of owners who still haven’t identified their own, or have little understanding

How To: Continue Marketing on a Shoestring Budget

As many business owners are experiencing, the COVID-19 pandemic has created serious financial difficulties for entrepreneurs. Small businesses especially are faced with cutting their budgets so they can continue to operate—even at a smaller scale—and not have to close for good. They also have to figure out how they can

Smart Alternatives to Raising Capital

Before you go down the path of seeking capital from outside your business or borrowing funds, identify any other ways of raising capital. If you need funds then sometimes it’s not a loan that you need. Identify areas in the business to make savings There’s a good chance that you

Tips for Unlocking Cash in Your Business

Most small businesses experience cash flow problems from time to time and urgently need working capital. Many business owners immediately think of the bank or loans when they’re short of cash. But there are other resources you can tap before you ask for that expensive overdraft or business loan. The

COVID-19: Operating Your Business Out of Lock-down

As we hit week four of the nationwide lock-down, it’s time to start actively thinking about how you will operate your business out of lock-down. We’ve already discussed developing your business continuity plan, so hopefully you’ve already started planning and putting some actions in place to come out of lock-down

Getting Your Business Through Tough Times

If you’re a small business owner whose company hasn’t gone through hard times, that’s great but it’s likely to happen at some point. As much as we dream about being brilliant enough at business that we’ll never face slow times, there are many things beyond our control that can negatively