Creating a content strategy for your business to use on its website and social media, gives your brand much needed consistency. A high level of consistency will positively grow your brand’s image. A positive brand image will build loyalty among your followers. Loyal brand followers
If you’ve been to one of our business development events before, you’ll likely be familiar with the bucket analogy we often use. Put very simply, your business is like a bucket with holes in it: when you earn money, the bucket fills up. Running costs
At a time like this, money is tight for pretty much every business. Cutting costs can be a quick and easy way to improve the profitability of your business. Introducing well thought out cost saving tactics can bring immediate savings and ensure you remain profitable
Selling a business is a bit like selling your home. You want to get the best price possible, with the least amount of effort and at the lowest cost to you. What you do need to be clear on are the reasons you want to
Your “war chest” is the financial reserve your business has built up so you can take advantage of an opportunity or cover unexpected costs or emergencies. Building a cash reserve when finances are tight, however, can be difficult. You need money to continue running your
If you’re considering a business rebranding, you’re likely to have multiple reasons as to why you are likely to take this path. Whatever your reasons, business rebranding isn’t something that just happens overnight and requires identifying the specific reasons why a rebrand is necessary. Some
Having a desk job suits many of us down to a tee, but can come at the expense of our health and well-being. A sedentary desk job and lifestyle can lead to increases in cardiovascular disease, type 2 diabetes, obesity and a decline in mental
For many years, the low value asset threshold for depreciation had been set at $500.00. This meant that everything over $500.00 had to be capitalised and depreciated as a fixed asset. The cost of many business items has increased significantly since the rules were last
New Zealand’s Budget 2020 was promised to be the “jobs budget” by the Prime Minister just prior to its announcement. Unfortunately, it is difficult to see how this budget saves or creates many jobs in the short to medium term. Of course, it must be
You’ve most likely heard of the term niche market before. Often business owners are asked specifically what theirs is by business advisors, accountants, financiers and other owners. What we’ve found though, is that there is a reasonable amount of owners who still haven’t identified their
