Your brand identity is what makes your business unique. More than just a logo, it’s how the world, or more specifically your customers, see your business. A strong brand identity gives your business power and a way to differentiate itself from your competition. Without one,
It is 9pm on a Monday and it is raining. Lots. The roof in our new house starts to leak. My husband and I look at each other and decide to get onto this right away. First stop Google – searching for “roofers Whangarei”. There
New business owners are a special breed of people. Motivated, idea-driven and entrepreneurial, they enjoy a challenge and are not afraid to step outside of their comfort zone. Yet with around a 40% chance of a business with five or fewer employees surviving the first
Most good accountants are great at reading the data and giving implementable advice to their customers to help improve that bottom line. They are worth their weight in gold if they can tell you at a glance about seasonal fluctuations, government policies that may affect
There are a huge number of benefits to running a business with an abundance mentality, but what is it. What is an Abundance Mentality In short, an abundance mentality is an acknowledgement that there is enough demand in the market to support many businesses. Its
We all have things we’ve wanted to get done for ages but are no closer to getting them sorted today than we were a year ago. It could be anything from writing a book, a blog, redeveloping your website or putting time aside to develop
Its a struggle for many business owners to find the time to work on their businesses rather than in it. If you’ve got limited time and want to get maximum impact, follow our top three weekend business planning tips below. Ideally, the process should take
It’s the word small we’re talking about today when discussing small business marketing ideas. Small in cost, small in time spent, and small in quantity. You could be forgiven for thinking we’re only going to help out small businesses by sharing these fab marketing ideas
There’s nothing quite like Kiwi ingenuity when it comes to identifying the best start-up business ideas. A quick look at Taupo’s tourist attractions (and those across New Zealand) demonstrates this perfectly! Who would have thought people would pay money to jump off a bridge with
Why new businesses fail is a tough question to answer, almost as difficult as explaining why the lucky ones succeed. Every single business is unique, even those in the same industry have different factors effecting their success. The following issues are a few that we
