For many business owners, determining the success of a business comes down to how much profit the company makes. This is a bit of a vanity metric and it’s really important to look at wider business benchmarks. Of course, finances are an important measure of
As 2022 fades to a close and the uncertainty of last year spills over into 2023, it’s no wonder why more businesses than ever are working with business advisors and coaches to prepare for whatever might happen next. Before you move on from 2022, take
Every business needs a variety of marketing ideas at their fingertips. Yet the potentially high costs associated with marketing campaigns has meant many business owners are unwilling to even consider attempting anything. However, business marketing doesn’t need to be an expensive exercise. Just note though
Networking can be a key way to keep your business growing. Regardless of your industry or business size, it is hard to ignore the benefits of forming professional networks for potential partnerships, expanding your client base, and scaling up. However, while we are all constantly
You’ve got a fabulous idea for a new business but are unsure about which business model you should work with. We take a look at B2B vs B2C to help you decide if selling to customers is right for you, or you’d prefer to sell
As small business owners plan for how they will operate after COVID-19, there are some important business questions to be asked about the coming business recovery. These questions will help you determine what adaptations you want to keep, whether your business model is working, and
For many small businesses, the best way to increase profitability is to increase turnover, as there’s no limit to sales but there is a limit to how much you can reduce your costs. Let’s look at how you can focus on each of the five
Have you given any thought to which business structure is right for your business? We’ll be honest and admits it’s not usually the first thing that comes to people’s minds when starting or buying a business. However, the way that you structure your business plays
We’ve heard this before: the COVID-19 pandemic is an unprecedented global health and financial crisis that has caught many off guard. While the threats to human life are very real, the damage to the health of businesses is really just starting to show. In the
Creating a content strategy for your business to use on its website and social media, gives your brand much needed consistency. A high level of consistency will positively grow your brand’s image. A positive brand image will build loyalty among your followers. Loyal brand followers
