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Business Development

How to Choose Your NZ Business Structure

Have you given any thought to which business structure is right for your business? We’ll be honest and admits it’s not usually the first thing that comes to people’s minds when starting or buying a business. However, the way that you structure your business plays

Top Tips for Financial Survival During COVID-19

We’ve heard this before: the COVID-19 pandemic is an unprecedented global health and financial crisis that has caught many off guard. While the threats to human life are very real, the damage to the health of businesses is really just starting to show. In the

How to Create a Content Strategy for Your Business

Creating a content strategy for your business to use on its website and social media, gives your brand much needed consistency. A high level of consistency will positively grow your brand’s image. A positive brand image will build loyalty among your followers. Loyal brand followers

Tips for Building a Cash War Chest in a Crisis

Your “war chest” is the financial reserve your business has built up so you can take advantage of an opportunity or cover unexpected costs or emergencies. Building a cash reserve when finances are tight, however, can be difficult. You need money to continue running your

Here’s What You Need to Know About Business Rebranding

If you’re considering a business rebranding, you’re likely to have multiple reasons as to why you are likely to take this path. Whatever your reasons, business rebranding isn’t something that just happens overnight and requires identifying the specific reasons why a rebrand is necessary. Some

Breakdown: Budget 2020 – The ‘Jobs Budget’?

New Zealand’s Budget 2020 was promised to be the “jobs budget” by the Prime Minister just prior to its announcement.  Unfortunately, it is difficult to see how this budget saves or creates many jobs in the short to medium term.  Of course, it must be

How to Identify and Succeed Within Your Niche Market

You’ve most likely heard of the term niche market before. Often business owners are asked specifically what theirs is by business advisors, accountants, financiers and other owners. What we’ve found though, is that there is a reasonable amount of owners who still haven’t identified their

How To: Continue Marketing on a Shoestring Budget

As many business owners are experiencing, the COVID-19 pandemic has created serious financial difficulties for entrepreneurs. Small businesses especially are faced with cutting their budgets so they can continue to operate—even at a smaller scale—and not have to close for good. They also have to

COVID-19: Operating Your Business in Alert Level 2

Originally Published 7th May 2020 Last Updated 30th August 2020 The government has announced what COVID-19 Alert Level 2 will look like for New Zealand.  The decision to shift to Level 2 is yet to be made.  Cabinet meets on Monday to decide if, and