The Knowing-Doing Gap: Why Information Alone Won’t Change Your Business Most business owners are not short on information. Between podcasts, courses, industry groups, and advisors, there is rarely a shortage of good ideas about what could be done differently. The real challenge sits somewhere else
Invest in Marketing: Why It Makes Selling Easier There is an important difference between marketing and selling, and understanding it can make growing a business considerably easier. Marketing is like fertilising the soil before you plant the seeds of a sale, and the more you
Outside Your Comfort Zone: Why Growth Lives at the Edge, Not the Middle Some parts of running a business feel energising, while others feel flat, and it is not really about which tasks you enjoy most. Psychologists have studied this pattern for decades, under different
Progress beats perfection every day of the week. This is evident every day of the week with business planning. The number one thing that holds a lot of people back from making progress on their business plans is fine-tuning until they have the plan perfect.
Taking the time to plan out your business vision, purpose and values isn’t just a warm, fuzzy, feel-good topic, its the bedrock of your business culture. It’s important to have the right culture for your business to get the best possible results. “Culture eats strategy
For many business owners, determining the success of a business comes down to how much profit the company makes. This is a bit of a vanity metric and it’s really important to look at wider business benchmarks. Of course, finances are an important measure of
As 2022 fades to a close and the uncertainty of last year spills over into 2023, it’s no wonder why more businesses than ever are working with business advisors and coaches to prepare for whatever might happen next. Before you move on from 2022, take
Every business needs a variety of marketing ideas at their fingertips. Yet the potentially high costs associated with marketing campaigns has meant many business owners are unwilling to even consider attempting anything. However, business marketing doesn’t need to be an expensive exercise. Just note though
Networking can be a key way to keep your business growing. Regardless of your industry or business size, it is hard to ignore the benefits of forming professional networks for potential partnerships, expanding your client base, and scaling up. However, while we are all constantly
