Invest in Marketing: Why It Makes Selling Easier There is an important difference between marketing and selling, and understanding it can make growing a business considerably easier. Marketing is like fertilising the soil before you plant the seeds of a sale, and the more you invest in marketing, the less
Outside Your Comfort Zone: Why Growth Lives at the Edge, Not the Middle Some parts of running a business feel energising, while others feel flat, and it is not really about which tasks you enjoy most. Psychologists have studied this pattern for decades, under different names. One idea is called
Progress beats perfection every day of the week. This is evident every day of the week with business planning. The number one thing that holds a lot of people back from making progress on their business plans is fine-tuning until they have the plan perfect. Overthinking leads to under-executing. Business
Mediation for employment issues, you may have heard of it, but what is mediation in the context of employment? What can it be used for and what does the process look like? Many people believe that mediation is only for when an employee brings a grievance against their employer, and
You’ve got a fabulous idea for a new business but are unsure about which business model you should work with. We take a look at B2B vs B2C to help you decide if selling to customers is right for you, or you’d prefer to sell directly to other businesses instead.
For many small businesses, the best way to increase profitability is to increase turnover, as there’s no limit to sales but there is a limit to how much you can reduce your costs. Let’s look at how you can focus on each of the five ways in our profit increase
Have you given any thought to which business structure is right for your business? We’ll be honest and admits it’s not usually the first thing that comes to people’s minds when starting or buying a business. However, the way that you structure your business plays a significant role in how
An eco-friendly business offers plenty of advantages: lower costs, increased profitability, marketing opportunities and the biggest one of all, a better environment for everyone. Long gone are the days when businesses who actively chose recycled photocopy paper were ‘different.’ Today’s businesses are striving to become greener, and they are proud
Selling a business is a bit like selling your home. You want to get the best price possible, with the least amount of effort and at the lowest cost to you. What you do need to be clear on are the reasons you want to sell, plus be 100% certain
Your “war chest” is the financial reserve your business has built up so you can take advantage of an opportunity or cover unexpected costs or emergencies. Building a cash reserve when finances are tight, however, can be difficult. You need money to continue running your business but, if at all
