You’ve got a fabulous idea for a new business but are unsure about which business model you should work with. We take a look at B2B vs B2C to help you decide if selling to customers is right for you, or you’d prefer to sell directly to other businesses instead.
You’ve most likely heard of the term niche market before. Often business owners are asked specifically what theirs is by business advisors, accountants, financiers and other owners. What we’ve found though, is that there is a reasonable amount of owners who still haven’t identified their own, or have little understanding
Using stock photos for your website or other advertising media sounds appealing, especially if they are free. But before you start taking images off the internet, it pays to understand exactly what the rules are for using stock images. And we’re talking pays because if you get things incorrect, you
We all have tasks that get in the way of our business moving forward. It’s all these tasks that we tend to procrastinate, that we would rather void doing and that just suck up too much of our valuable time. Time that we should be spending on our businesses. Thankfully,
You’ve got a business, so you need to post on all of the social media platforms, right? Wrong. In New Zealand, the four main social media platforms used are Facebook, Twitter, Pinterest and Instagram (Social Media Stats). This doesn’t necessarily mean they should be your default platforms though. Picking the
Outsourcing. Does it sound such a scary word to you? For many new and small businesses, the answer is a resounding yes! Outsourcing involves paying someone to do something related to your business. If cashflow is short or you struggle with the thought of others doing something for your business,
Your brand identity is what makes your business unique. More than just a logo, it’s how the world, or more specifically your customers, see your business. A strong brand identity gives your business power and a way to differentiate itself from your competition. Without one, well, let’s just say, things
It’s the word small we’re talking about today when discussing small business marketing ideas. Small in cost, small in time spent, and small in quantity. You could be forgiven for thinking we’re only going to help out small businesses by sharing these fab marketing ideas – and you’d be right!