Invest in Marketing: Why It Makes Selling Easier There is an important difference between marketing and selling, and understanding it can make growing a business considerably easier. Marketing is like fertilising the soil before you plant the seeds of a sale, and the more you invest in marketing, the less
You’ve got a fabulous idea for a new business but are unsure about which business model you should work with. We take a look at B2B vs B2C to help you decide if selling to customers is right for you, or you’d prefer to sell directly to other businesses instead.
For many small businesses, the best way to increase profitability is to increase turnover, as there’s no limit to sales but there is a limit to how much you can reduce your costs. Let’s look at how you can focus on each of the five ways in our profit increase
At a time like this, money is tight for pretty much every business. Cutting costs can be a quick and easy way to improve the profitability of your business. Introducing well thought out cost saving tactics can bring immediate savings and ensure you remain profitable in the short term. But
If you’re considering a business rebranding, you’re likely to have multiple reasons as to why you are likely to take this path. Whatever your reasons, business rebranding isn’t something that just happens overnight and requires identifying the specific reasons why a rebrand is necessary. Some of the main reasons business
You’ve most likely heard of the term niche market before. Often business owners are asked specifically what theirs is by business advisors, accountants, financiers and other owners. What we’ve found though, is that there is a reasonable amount of owners who still haven’t identified their own, or have little understanding
As many business owners are experiencing, the COVID-19 pandemic has created serious financial difficulties for entrepreneurs. Small businesses especially are faced with cutting their budgets so they can continue to operate—even at a smaller scale—and not have to close for good. They also have to figure out how they can
Before you go down the path of seeking capital from outside your business or borrowing funds, identify any other ways of raising capital. If you need funds then sometimes it’s not a loan that you need. Identify areas in the business to make savings There’s a good chance that you
If you’ve been reviewing your business’s financial position and are looking for ways to improve your cash flow, one of the first things to look at are your expenses. As your business grows, so will your costs, but there are things you and your employees can do to keep them
Bootstrapping is figuring out how to reduce the cash you need to start or run your business, by eliminating any unnecessary overheads while finding out who will give you a hand. If for whatever reason you’re not able to raise enough capital to start-up you might be able to get
